Bigger sociological imaginations: framing big social data theory and methods

Research output: Contribution to journalArticle

27 Scopus citations

Abstract

Making effective use of big social data requires us to frame that work in useful ways, ways that draw connections between new methods and a long history of social methods and theories. In particular, the key questions of big social data – those of relating observations of features at scale to practical outcomes for individuals and groups – are core sociological questions. We need to develop a new, bigger sociological imagination that allows us to incorporate big social data rather than reinventing the wheel. That requires careful mining of our methodological and theoretical history, along with a reexamination of the ways in which we collect and use our data.

Original languageEnglish (US)
Pages (from-to)583-594
Number of pages12
JournalInformation Communication and Society
Volume18
Issue number5
DOIs
StatePublished - May 4 2015

Keywords

  • big data
  • data science
  • social theory
  • sociology

ASJC Scopus subject areas

  • Communication
  • Library and Information Sciences

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