Original language | English (US) |
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Title of host publication | Handbook of Research Methods in Consumer Psychology |
Publisher | Taylor and Francis Inc. |
Pages | 41-60 |
Number of pages | 20 |
ISBN (Electronic) | 9781351137706 |
ISBN (Print) | 9780815352983 |
DOIs | |
State | Published - Apr 15 2019 |
ASJC Scopus subject areas
- Psychology(all)
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)