Beyond the Lab: Using data from the field to increase research validity

Alicea Lieberman, Andrea C. Morales, On Amir

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Research Methods in Consumer Psychology
PublisherTaylor and Francis Inc.
Pages41-60
Number of pages20
ISBN (Electronic)9781351137706
ISBN (Print)9780815352983
DOIs
Publication statusPublished - Apr 15 2019

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ASJC Scopus subject areas

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Lieberman, A., Morales, A. C., & Amir, O. (2019). Beyond the Lab: Using data from the field to increase research validity. In Handbook of Research Methods in Consumer Psychology (pp. 41-60). Taylor and Francis Inc.. https://doi.org/10.4324/9781351137713