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Bayesian Statistics and Marketing
Peter E. Rossi, Greg M. Allenby,
Robert McCulloch
Research output
:
Book/Report
›
Book
694
Scopus citations
Overview
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Dive into the research topics of 'Bayesian Statistics and Marketing'. Together they form a unique fingerprint.
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Mathematics
Marketing
100%
Bayesian Statistics
99%
Bayesian Methods
55%
MCMC Methods
18%
Panel Data
16%
Survey Data
15%
Random Effects Model
15%
Pricing
14%
Demand
12%
Bayesian Approach
12%
Notation
12%
Model-based
11%
Economics
11%
Model
8%
Modeling
8%
Range of data
7%