Barcode enabled m-commerce: Strategic implications and business models

Eusebio Scornavacca, Stuart J. Barnes

Research output: Contribution to journalArticlepeer-review

15 Scopus citations


This paper provides background on the use of barcodes for the provision of mobile commerce (m-commerce) services. It presents three cases where this technology has been used - in Japan, New Zealand and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models and strategic implications for particular markets. The paper concludes with predictions for the market and directions for future research.

Original languageEnglish (US)
Pages (from-to)163-177
Number of pages15
JournalInternational Journal of Mobile Communications
Issue number2
StatePublished - 2006
Externally publishedYes


  • Barcodes
  • Business models
  • Mobile commerce
  • Optical character recognition

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Electrical and Electronic Engineering


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