Abstract
One pertinent area of recent m-commerce development is in methods for personal transaction and information transfer. Several companies around the world have begun to use barcodes for the provision of m-commerce services. This chapter provides background on the enabling technological platform for providing such services. It then continues with three cases where mobile barcodes have been used-in Japan, New Zealand, and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models, and strategic implications for particular markets. The chapter concludes with predictions for the market and directions for future research.
Original language | English (US) |
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Title of host publication | Selected Readings on Electronic Commerce Technologies |
Subtitle of host publication | Contemporary Applications |
Publisher | IGI Global |
Pages | 213-224 |
Number of pages | 12 |
ISBN (Print) | 9781605660967 |
DOIs | |
State | Published - 2008 |
Externally published | Yes |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)