One pertinent area of recent m-commerce development is in methods for personal transaction and information transfer. Several companies around the world have begun to use barcodes for the provision of m-commerce services. This chapter provides background on the enabling technological platform for providing such services. It then continues with three cases where mobile barcodes have been used-in Japan, New Zealand, and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models, and strategic implications for particular markets. The chapter concludes with predictions for the market and directions for future research.
|Original language||English (US)|
|Title of host publication||Selected Readings on Electronic Commerce Technologies|
|Subtitle of host publication||Contemporary Applications|
|Number of pages||12|
|State||Published - 2008|
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)