Assessing visitors preference of various roles of tour guides in the Himalayas

Research output: Contribution to journalArticle

10 Scopus citations

Abstract

The purpose of this study is to explore the role structure framework and assess the importance of tour guides in the Himalayas. The data for this study were collected from 225 trekkers to Annapurna Conservation Area, Nepal. Three distinct components-social, instrumental, and educational-were identified in the roles of tour guides. Visitors' evaluation of the three components showed that the instrumental sphere was the most important followed by the educational and social spheres. Additionally, it was also found that visitors' preferences for the roles of tour guides vary with sociodemographic and trip characteristics. Management implications of the study results were also discussed.

Original languageEnglish (US)
Pages (from-to)45-59
Number of pages15
JournalTourism Analysis
Volume18
Issue number1
DOIs
StatePublished - May 10 2013

Keywords

  • Annapurna conservation area
  • The Himalayas
  • Tour guides
  • Visitor preference

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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