Assessing educational effectiveness: The focus group interview as a technique for data collection

Research output: Contribution to journalArticlepeer-review

143 Scopus citations

Abstract

This essay describes the focus group interview (FG1) as a technique for data collection for researchers interested in a variety of educational issues. The technique was originally used by communication researchers interested in responses to mass media messages. Its three decade history, primarily in market research studies, is summarized. The technique is explained, its underlying assumptions examined, and its advantages and limitations discussed. A series of steps for implementation of the focus group interview technique is described and discussed.

Original languageEnglish (US)
Pages (from-to)117-127
Number of pages11
JournalCommunication Education
Volume39
Issue number2
DOIs
StatePublished - Apr 1 1990
Externally publishedYes

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication
  • Education

Fingerprint Dive into the research topics of 'Assessing educational effectiveness: The focus group interview as a technique for data collection'. Together they form a unique fingerprint.

Cite this