Assessing educational effectiveness: The focus group interview as a technique for data collection

Research output: Contribution to journalArticle

133 Citations (Scopus)

Abstract

This essay describes the focus group interview (FG1) as a technique for data collection for researchers interested in a variety of educational issues. The technique was originally used by communication researchers interested in responses to mass media messages. Its three decade history, primarily in market research studies, is summarized. The technique is explained, its underlying assumptions examined, and its advantages and limitations discussed. A series of steps for implementation of the focus group interview technique is described and discussed.

Original languageEnglish (US)
Pages (from-to)117-127
Number of pages11
JournalCommunication Education
Volume39
Issue number2
DOIs
StatePublished - Apr 1 1990
Externally publishedYes

Fingerprint

market research
Communication
interview
mass media
Group
communication
history
Education
Focus Groups
Data Collection
Mass Media
Market Research
History

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication
  • Education

Cite this

Assessing educational effectiveness : The focus group interview as a technique for data collection. / Lederman, Linda.

In: Communication Education, Vol. 39, No. 2, 01.04.1990, p. 117-127.

Research output: Contribution to journalArticle

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