Are local residents fickle minded? Influence of moral beliefs on perceived gambling impacts

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Abstract

This study examines the influence of moral beliefs on casino-style gambling impact perceptions. The subjects under investigation are the local population of the State of Iowa (USA). Results suggest that there is a significant relationship between moral values and the local resident attitudes toward gambling. Moral values predict quite a bit of variance in perceptions and they serve as a catalyst for negative perceptions. Overall, the results indicate that the Iowans are not fickle minded but they are a heterogeneous group of residents and their perceptions reflect their values.

Original languageEnglish (US)
Pages (from-to)591-604
Number of pages14
JournalTourism Analysis
Volume13
Issue number5-6
DOIs
StatePublished - Jan 1 2008

Keywords

  • Casino gambling
  • Impact perceptions
  • Local residents
  • Moral beliefs
  • Morality

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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