Are late life gamblers a lucrative market in gambling tourism? A case study of Iowa, United States

Research output: Contribution to journalComment/debate

8 Scopus citations

Abstract

This study investigated the lucrative potential of late life gamblers in terms of spending, switching, travel, and economic impact. It further offered comparisons with the non-late life cohort. A rigorous process of statistical testing indicated both similarities and dissimilarities between the older and the younger cohorts. Switching emerged as a significant predictor of spending. The economic impact model using IMPLAN software afterward indicated significant economic potential of the late life market in terms of direct, indirect, and induced impacts.

Original languageEnglish (US)
Pages (from-to)245-254
Number of pages10
JournalJournal of Hospitality and Tourism Research
Volume33
Issue number2
DOIs
StatePublished - May 1 2009

Keywords

  • Casino gambling
  • Economic impact
  • Late life gamblers
  • Spending
  • Travel behavior

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

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