Application of planned behavior theory to predicting volunteer enrollment by college students in a campus-based program

Morris A. Okun, Erin S. Sloane

Research output: Contribution to journalArticle

49 Scopus citations

Abstract

The present study tested two hypotheses derived from the theory of planned behavior regarding volunteer enrollment by college students in a campus-based program. Undergraduates (N = 647) enrolled in eight sections of Introduction to Psychology received a recruitment message for volunteering through a campus-based program. Following exposure to the recruitment message, students completed a questionnaire and two months later the enrollment records of the campus-based program were checked. Consistent with the theory of planned behavior, attitude, subjective norm and perceived behavioral control predicted intent - and intent, in turn, predicted volunteer enrollment in the campus-based program. However, less than 33% of the students with the maximum possible intention score of six subsequently enrolled to volunteer in the campus-based program.

Original languageEnglish (US)
Pages (from-to)243-249
Number of pages7
JournalSocial Behavior and Personality
Volume30
Issue number3
DOIs
StatePublished - Jan 1 2002

Keywords

  • College students
  • Intentions
  • Motivation
  • Planned behavior
  • Volunteering

ASJC Scopus subject areas

  • Social Psychology

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