Antecedents and consequences of cross-functional cooperation: a comparison of R&D, manufacturing, and marketing perspectives

X. Michael Song, Mitzi M. Montoya-Weiss, Jeffrey B. Schmidt

Research output: Contribution to journalArticle

316 Scopus citations

Abstract

A balanced perspective in a study of cross-functional cooperation during NPD in Mexican high-tech firms is given. Notwithstanding the differing functional goals, objectives, and reward systems present in R&D, manufacturing and marketing, it is hypothesized that all three functions recognized that successful NPD requires cross-functional cooperation. In particular, it is expected that representatives of these three functional groups will share similar perceptions, regarding both the drivers and the consequences of cross-functional cooperation.

Original languageEnglish (US)
Pages (from-to)35-47
Number of pages13
JournalJournal of Product Innovation Management
Volume14
Issue number1
DOIs
StatePublished - Jan 1 1997

ASJC Scopus subject areas

  • Strategy and Management
  • Management of Technology and Innovation

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