A balanced perspective in a study of cross-functional cooperation during NPD in Mexican high-tech firms is given. Notwithstanding the differing functional goals, objectives, and reward systems present in R&D, manufacturing and marketing, it is hypothesized that all three functions recognized that successful NPD requires cross-functional cooperation. In particular, it is expected that representatives of these three functional groups will share similar perceptions, regarding both the drivers and the consequences of cross-functional cooperation.
ASJC Scopus subject areas
- Strategy and Management
- Management of Technology and Innovation