TY - JOUR
T1 - Antecedents and consequences of cross-functional cooperation
T2 - a comparison of R&D, manufacturing, and marketing perspectives
AU - Song, X. Michael
AU - Montoya-Weiss, Mitzi M.
AU - Schmidt, Jeffrey B.
PY - 1997
Y1 - 1997
N2 - A balanced perspective in a study of cross-functional cooperation during NPD in Mexican high-tech firms is given. Notwithstanding the differing functional goals, objectives, and reward systems present in R&D, manufacturing and marketing, it is hypothesized that all three functions recognized that successful NPD requires cross-functional cooperation. In particular, it is expected that representatives of these three functional groups will share similar perceptions, regarding both the drivers and the consequences of cross-functional cooperation.
AB - A balanced perspective in a study of cross-functional cooperation during NPD in Mexican high-tech firms is given. Notwithstanding the differing functional goals, objectives, and reward systems present in R&D, manufacturing and marketing, it is hypothesized that all three functions recognized that successful NPD requires cross-functional cooperation. In particular, it is expected that representatives of these three functional groups will share similar perceptions, regarding both the drivers and the consequences of cross-functional cooperation.
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UR - http://www.scopus.com/inward/citedby.url?scp=0030671956&partnerID=8YFLogxK
U2 - 10.1016/S0737-6782(96)00078-1
DO - 10.1016/S0737-6782(96)00078-1
M3 - Article
AN - SCOPUS:0030671956
SN - 0737-6782
VL - 14
SP - 35
EP - 47
JO - Journal of Product Innovation Management
JF - Journal of Product Innovation Management
IS - 1
ER -