Anonymity and language usage: A natural experiment of social network integration

Ni Huang, Yili Hong, Gordon Burtch

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

The Internet creates an anonymous and non-Authoritarian environment where people do not have social inhibitions and can express opinions freely. However, such disinhibition at times leads to abusive use of language and uncivil behavior in the online environment. This paper leverages data from a natural experiment on an online review platform that integrated social network platform personalization features, which exposes users in an anonymous environment to a social environment. Interestingly, our preliminary findings show that after the social network platform integration, users express more emotions (specifically, they become more positive but less negative), are less likely to use inappropriate language that include sexually explicit words or words that shows rage. Further, users are less egocentric and more social in their language use. We discuss the implication of this study for creating a civil online environment.

Original languageEnglish (US)
Title of host publication2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015
PublisherAssociation for Information Systems
StatePublished - 2015
Event2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 - Fort Worth, United States
Duration: Dec 13 2015Dec 16 2015

Other

Other2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015
CountryUnited States
CityFort Worth
Period12/13/1512/16/15

Keywords

  • Anonymity
  • Natural experiment
  • Online reviews
  • Social network integration
  • Text mining

ASJC Scopus subject areas

  • Computer Science Applications
  • Statistics, Probability and Uncertainty
  • Library and Information Sciences
  • Applied Mathematics

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  • Cite this

    Huang, N., Hong, Y., & Burtch, G. (2015). Anonymity and language usage: A natural experiment of social network integration. In 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 Association for Information Systems.