And Deliver Us to Segmentation: The growing appeal of the niche news audience

Research output: Contribution to journalArticle

13 Scopus citations

Abstract

Non-profit news publishers, a small but growing piece of the news media environment, often explicitly attempt to build strong ties with their audiences. Many assume this approach differs from that of legacy newsrooms, which have historically kept the audience at arm’s length. In this article, I argue that this distinction has blurred. In-depth interviews with reporters and editors at a daily newspaper (The Chicago Tribune) and a local news non-profit (City Bureau) reveal that: (1) both organizations are pursuing a more collaborative relationship with their audiences; and (2) this pursuit is ill-suited for the traditional mass audience approach to news production. I conclude that journalists aspiring to work more closely with the audience find greater success when that audience is narrow to begin with.

Original languageEnglish (US)
Pages (from-to)204-219
Number of pages16
JournalJournalism Practice
Volume12
Issue number2
DOIs
StatePublished - Feb 7 2018
Externally publishedYes

Keywords

  • audience segmentation
  • local news
  • news audience
  • news production
  • non-profit journalism

ASJC Scopus subject areas

  • Communication

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