Analysis of herding on the internet - an empirical investigation of online software download

Wenjing Duan, Bin Gu, Andrew B. Whinston

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

Online shopping often requires consumers to choose among multiple products without detailed information about the quality. Herding is common in situations where consumers infer product quality from other consumers' choices and incorporate that information into their own decision-making process. The Internet affects the herding phenomenon in two ways. On the one hand, it provides more information about other consumers' choices, therefore making herding more feasible. On the other hand, it provides more details about product quality, thus making herding less desirable. This paper empirically examines those two effects in the context of online software downloading. We find significant herd behavior in our analysis, and, surprisingly, the provision of professional product reviews or user reviews does not significantly influence the herding phenomenon. This study contributes to the E-Commerce and the Internet marketing research by investigating online consumer behavior. This paper also contributes to the emerging literature of studying the impact of virtual communities.

Original languageEnglish (US)
Title of host publicationAssociation for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005
Subtitle of host publicationA Conference on a Human Scale
Pages3548-3552
Number of pages5
StatePublished - Dec 1 2005
Event11th Americas Conference on Information Systems, AMCIS 2005 - Omaha, NE, United States
Duration: Aug 11 2005Aug 15 2005

Publication series

NameAssociation for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005: A Conference on a Human Scale
Volume7

Other

Other11th Americas Conference on Information Systems, AMCIS 2005
CountryUnited States
CityOmaha, NE
Period8/11/058/15/05

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Keywords

  • E-commerce
  • Herding
  • Informational cascades
  • Online user review
  • Software download
  • Virtual community

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences

Cite this

Duan, W., Gu, B., & Whinston, A. B. (2005). Analysis of herding on the internet - an empirical investigation of online software download. In Association for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005: A Conference on a Human Scale (pp. 3548-3552). (Association for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005: A Conference on a Human Scale; Vol. 7).