An organizational structure of indie rock musicians as displayed by facebook usage

Research output: Contribution to specialist publicationArticle

6 Scopus citations

Abstract

Indie rock musicians are a group of extra-institutional individuals who play an oftenvibrant role in urban economic development. The organizational structure that guides their professional activities has yet to be investigated. Interviews with 18 indie rock musicians provided a way to investigate organizational structure. They reported a build structure featuring the principles of audience development, slow growth, and unevenness. The constraints of the musician’s professional situation require long-term promotion of aesthetic products to a slowly growing audience in a saturated market that produces unevenness through power imbalances. This slow-growing structure contrasts with organizational structures that provide immediate benefits.

Original languageEnglish (US)
Pages151-174
Number of pages24
Volume48
No2
Specialist publicationJournal of Technical Writing and Communication
DOIs
StatePublished - Jan 1 2018
Externally publishedYes

Keywords

  • Creative industries
  • Extra-institutional individuals
  • Genre
  • Organizational structure
  • Professional communication

ASJC Scopus subject areas

  • Communication
  • Education

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