TY - GEN
T1 - An investigation of information sharing and seeking behaviors in virtual communities
AU - Park, Jaehong
AU - Konana, Prabhudev
AU - Gu, Bin
AU - Leung, Alvin Chung Man
N1 - Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2010
Y1 - 2010
N2 - User participations in virtual communities include both information seeking and sharing behaviors to varying degrees. The intentions to share and to seek information may have different motivations. However, existing studies rarely analyze the intentions for both types of behaviors. This study explicates the antecedents of the two types of usage intentions - intentions to share and intentions to seek - using a model that integrates social, community, and individual factors. The model is validated using a survey of 502 online investors of the most popular online stock message board in South Korea. The results show that the sense of belonging, entertainment value, and perceived usefulness influence both the intentions to share and seek. In addition, reputation seeking enhances the intention to post while perceived knowledge reduces the intention to seek.
AB - User participations in virtual communities include both information seeking and sharing behaviors to varying degrees. The intentions to share and to seek information may have different motivations. However, existing studies rarely analyze the intentions for both types of behaviors. This study explicates the antecedents of the two types of usage intentions - intentions to share and intentions to seek - using a model that integrates social, community, and individual factors. The model is validated using a survey of 502 online investors of the most popular online stock message board in South Korea. The results show that the sense of belonging, entertainment value, and perceived usefulness influence both the intentions to share and seek. In addition, reputation seeking enhances the intention to post while perceived knowledge reduces the intention to seek.
KW - Information seeking and sharing behaviors
KW - Stock message boards
KW - Virtual community usage
UR - http://www.scopus.com/inward/record.url?scp=84870973339&partnerID=8YFLogxK
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M3 - Conference contribution
AN - SCOPUS:84870973339
SN - 9780615418988
T3 - ICIS 2010 Proceedings - Thirty First International Conference on Information Systems
BT - ICIS 2010 Proceedings - Thirty First International Conference on Information Systems
T2 - 31st International Conference on Information Systems, ICIS 2010
Y2 - 12 December 2010 through 15 December 2010
ER -