An investigation of information sharing and seeking behaviors in virtual communities

Jaehong Park, Prabhudev Konana, Bin Gu, Alvin Chung Man Leung

Research output: Chapter in Book/Report/Conference proceedingConference contribution

11 Scopus citations

Abstract

User participations in virtual communities include both information seeking and sharing behaviors to varying degrees. The intentions to share and to seek information may have different motivations. However, existing studies rarely analyze the intentions for both types of behaviors. This study explicates the antecedents of the two types of usage intentions - intentions to share and intentions to seek - using a model that integrates social, community, and individual factors. The model is validated using a survey of 502 online investors of the most popular online stock message board in South Korea. The results show that the sense of belonging, entertainment value, and perceived usefulness influence both the intentions to share and seek. In addition, reputation seeking enhances the intention to post while perceived knowledge reduces the intention to seek.

Original languageEnglish (US)
Title of host publicationICIS 2010 Proceedings - Thirty First International Conference on Information Systems
StatePublished - Dec 1 2010
Event31st International Conference on Information Systems, ICIS 2010 - Saint Louis, MO, United States
Duration: Dec 12 2010Dec 15 2010

Publication series

NameICIS 2010 Proceedings - Thirty First International Conference on Information Systems

Other

Other31st International Conference on Information Systems, ICIS 2010
CountryUnited States
CitySaint Louis, MO
Period12/12/1012/15/10

Keywords

  • Information seeking and sharing behaviors
  • Stock message boards
  • Virtual community usage

ASJC Scopus subject areas

  • Information Systems

Cite this

Park, J., Konana, P., Gu, B., & Leung, A. C. M. (2010). An investigation of information sharing and seeking behaviors in virtual communities. In ICIS 2010 Proceedings - Thirty First International Conference on Information Systems (ICIS 2010 Proceedings - Thirty First International Conference on Information Systems).