An innovative dialogue about college drinking: Developing an immediate response technology model for health promotion

Marianne LeGreco, Aaron Hess, Linda Lederman, Tara Schuwerk, Angela G. LaValley

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

New communication technologies, including personal response "clickers," have become increasingly popular across college campuses as a way to promote a wide range of practices. This paper calls attention to the need for communication models that account for the usefulness of these new technologies, especially as they relate to health promotion, dialogue, and the (re)construction of social norms. Based on observational data from a health promotion simulation game, the authors developed an Immediate Response Technology Model. The model describes the usefulness of new communication technologies in promoting the dialogue and reflexivity necessary to co-construct health-related norms and practices.

Original languageEnglish (US)
Pages (from-to)389-404
Number of pages16
JournalCommunication Education
Volume59
Issue number3
DOIs
StatePublished - Jul 2010

Keywords

  • Dialogue
  • Health Promotion
  • Simulation Gaming
  • Technology

ASJC Scopus subject areas

  • Communication
  • Education
  • Language and Linguistics

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