@article{0afcd1869279460cbcea69a2ad3d3686,
title = "An innovative dialogue about college drinking: Developing an immediate response technology model for health promotion",
abstract = "New communication technologies, including personal response {"}clickers,{"} have become increasingly popular across college campuses as a way to promote a wide range of practices. This paper calls attention to the need for communication models that account for the usefulness of these new technologies, especially as they relate to health promotion, dialogue, and the (re)construction of social norms. Based on observational data from a health promotion simulation game, the authors developed an Immediate Response Technology Model. The model describes the usefulness of new communication technologies in promoting the dialogue and reflexivity necessary to co-construct health-related norms and practices.",
keywords = "Dialogue, Health Promotion, Simulation Gaming, Technology",
author = "Marianne LeGreco and Aaron Hess and Linda Lederman and Tara Schuwerk and LaValley, {Angela G.}",
note = "Funding Information: This research was supported in part by funds from the U.S. Department of Education Safe and Drug Free School program. Marianne LeGreco is an Assistant Professor in the Department of Communication Studies at the University of North Carolina at Greensboro. Aaron Hess is an Assistant Professor in the Department of Communication at Indiana University·Purdue University Fort Wayne. Linda Lederman is the Dean of Social Sciences and Professor in the Hugh Downs School of Human Communication at Arizona State University. Tara Schuwerk is a visiting Assistant Professor in Communication Studies & Theatre Arts at Stetson University. Angela LaValley is an Assistant Professor in Communication Studies at Bloomsburg University. Marianne LeGreco can be contacted at melegrec@uncg.edu",
year = "2010",
month = jul,
doi = "10.1080/03634521003649764",
language = "English (US)",
volume = "59",
pages = "389--404",
journal = "Communication Education",
issn = "0363-4523",
publisher = "Routledge",
number = "3",
}