An Examination of North American Leading Edge Logistics

Donald J. Bowersox, Patricia J. Daugherty, Cornelia L. Droge, Dale S. Rogers, Daniel L. Wardlow

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Logistical practices of North American manufacturers, wholesalers, retailers, and logistical service providers are examined in a broad-based survey conducted by Michigan State University researchers. The characteristics and strategies of logistically excellent firms are profiled.

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages445-449
Number of pages5
DOIs
StatePublished - 2015
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Keywords

  • Electronic Data Interchange
  • Logistical Service Provider
  • Logistics Management
  • Logistics Organization
  • Physical Distribution

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

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