An empirical analysis of state agricultural product promotions: A case study on Arizona Grown

Paul M. Patterson, Hans Olofsson, Timothy Richards, Sharon Sass

Research output: Contribution to journalArticle

29 Scopus citations

Abstract

State commodity promotions, which promote food and agricultural products produced within a state’s borders, are becoming widespread. Even though they are funded through tax revenues, there is little analysis on their effects. This study evaluates consumer awareness of Arizona’s program and their preferences for Arizona products. Also, the effects of the program on product sales are analyzed. It was found that consumers were largely unaware of Arizona’s program. However, most indicated that they would prefer Arizona products over others. The promotion was found to have little to no effect on product sales and only a modest direct effect on consumer preferences. [EconLit cites: Q180, M300, H170]

Original languageEnglish (US)
Pages (from-to)179-196
Number of pages18
JournalAgribusiness
Volume15
Issue number2
DOIs
StatePublished - Jan 1 1999
Externally publishedYes

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ASJC Scopus subject areas

  • Food Science
  • Geography, Planning and Development
  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics

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