Addressing e-business privacy concerns: The roles of trust and value compatibility

Joseph A. Cazier, Benjamin Shao, Robert St Louis

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Scopus citations

Abstract

Collecting information is an important part of knowing the customer and growing a business. Understanding the factors that affect a person's willingness to disclose personal information is crucial for learning how to collect and utilize that information. In this paper, a privacy model is proposed in which trust and the compatibility of the values of an individual and an organization are expected to enhance a person's willingness to disclose personal information. A survey is conducted to examine the impact of value compatibility on trust, the impact of trust on information disclosure, and the impact of value compatibility on information disclosure. Strong empirical support is found for the effect of value compatibility on trust and for the effect of trust on information disclosure. Conditional support is found for the effect of value compatibility on information disclosure, dependent on the sensitivity levels of the information items.

Original languageEnglish (US)
Title of host publicationProceedings of the ACM Symposium on Applied Computing
EditorsG. Lamont
Pages617-622
Number of pages6
StatePublished - 2003
EventProceedings of the 2003 ACM Symposium on Applied Computing - Melbourne, FL, United States
Duration: Mar 9 2003Mar 12 2003

Other

OtherProceedings of the 2003 ACM Symposium on Applied Computing
CountryUnited States
CityMelbourne, FL
Period3/9/033/12/03

Keywords

  • And value congruence
  • Privacy
  • Trust
  • Value compatibility

ASJC Scopus subject areas

  • Computer Science(all)

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  • Cite this

    Cazier, J. A., Shao, B., & St Louis, R. (2003). Addressing e-business privacy concerns: The roles of trust and value compatibility. In G. Lamont (Ed.), Proceedings of the ACM Symposium on Applied Computing (pp. 617-622)