Action research methods in consumer culture

Julie L. Ozanne, Laurel Anderson

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationMarketing Management
Subtitle of host publicationA Cultural Perspective
PublisherTaylor and Francis
Pages279-292
Number of pages14
ISBN (Print)9780203357262
DOIs
StatePublished - Dec 1 2013

Keywords

  • Action research
  • Action research process
  • Collages
  • Oral history
  • Photovoice
  • Qualitative research approach
  • Quantitative research approach
  • Web-based collaboration

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Ozanne, J. L., & Anderson, L. (2013). Action research methods in consumer culture. In Marketing Management: A Cultural Perspective (pp. 279-292). Taylor and Francis. https://doi.org/10.4324/9780203357262