@inbook{b1fbeca0fc344828990702b5a7107012,
title = "Action research methods in consumer culture",
keywords = "Action research, Action research process, Collages, Oral history, Photovoice, Qualitative research approach, Quantitative research approach, Web-based collaboration",
author = "Ozanne, {Julie L.} and Laurel Anderson",
year = "2013",
doi = "10.4324/9780203357262",
language = "English (US)",
isbn = "9780203357262",
pages = "279--292",
booktitle = "Marketing Management",
publisher = "Taylor and Francis",
}