Action research methods in consumer culture

Julie L. Ozanne, Laurel Anderson

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationMarketing Management: A Cultural Perspective
PublisherTaylor and Francis
Pages279-292
Number of pages14
ISBN (Print)9780203357262
DOIs
StatePublished - 2013

Fingerprint

Oral history
Research methods
Consumer culture

Keywords

  • Action research
  • Action research process
  • Collages
  • Oral history
  • Photovoice
  • Qualitative research approach
  • Quantitative research approach
  • Web-based collaboration

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Ozanne, J. L., & Anderson, L. (2013). Action research methods in consumer culture. In Marketing Management: A Cultural Perspective (pp. 279-292). Taylor and Francis. https://doi.org/10.4324/9780203357262

Action research methods in consumer culture. / Ozanne, Julie L.; Anderson, Laurel.

Marketing Management: A Cultural Perspective. Taylor and Francis, 2013. p. 279-292.

Research output: Chapter in Book/Report/Conference proceedingChapter

Ozanne, JL & Anderson, L 2013, Action research methods in consumer culture. in Marketing Management: A Cultural Perspective. Taylor and Francis, pp. 279-292. https://doi.org/10.4324/9780203357262
Ozanne JL, Anderson L. Action research methods in consumer culture. In Marketing Management: A Cultural Perspective. Taylor and Francis. 2013. p. 279-292 https://doi.org/10.4324/9780203357262
Ozanne, Julie L. ; Anderson, Laurel. / Action research methods in consumer culture. Marketing Management: A Cultural Perspective. Taylor and Francis, 2013. pp. 279-292
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