Achieving the ideal brand portfolio

Sam Hill, Richard Ettenson, Dane Tyson

Research output: Contribution to journalReview article

27 Scopus citations
Original languageEnglish (US)
Pages (from-to)85-90
Number of pages6
JournalMIT Sloan Management Review
Volume46
Issue number2
StatePublished - Dec 1 2005

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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