Achieving the ideal brand portfolio

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

@article{d1995fe4611c4cd38af3aded4a8e68d7,

title = "Achieving the ideal brand portfolio",

author = "Sam Hill and Richard Ettenson and Dane Tyson",

year = "2005",

month = dec,

day = "1",

language = "English (US)",

volume = "46",

pages = "85--90",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "2",

}

TY - JOUR

T1 - Achieving the ideal brand portfolio

AU - Hill, Sam

AU - Ettenson, Richard

AU - Tyson, Dane

PY - 2005/12/1

Y1 - 2005/12/1

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M3 - Review article

AN - SCOPUS:13444291649

SN - 1532-9194

VL - 46

SP - 85

EP - 90

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 2

ER -