Abstract
Two-sided networks are a critical component in the present digital economy powered by the advances of information technology. Researchers have investigated the economic and strategic implications from this emerging platform-mediated market structure. While many interesting questions have been studied both theoretically and practically, we observe some real-world cases that cannot be fully explained by the traditional framework. A more comprehensive framework is thus needed to reflect the broader market structure and the underlying market dynamics. We propose the framework of two-zoned networks by adding the "zone" dimension at a higher layer to study two-zoned networks which include two-sided networks as a special case. The core platform serves both as the connection of two-sided markets and as the nexus of the two zones. Four real-world cases are then analyzed using this proposed framework to draw implications before topics are identified for future research.
Original language | English (US) |
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Title of host publication | AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems |
Publisher | Association for Information Systems |
State | Published - 2016 |
Event | 22nd Americas Conference on Information Systems: Surfing the IT Innovation Wave, AMCIS 2016 - San Diego, United States Duration: Aug 11 2016 → Aug 14 2016 |
Other
Other | 22nd Americas Conference on Information Systems: Surfing the IT Innovation Wave, AMCIS 2016 |
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Country/Territory | United States |
City | San Diego |
Period | 8/11/16 → 8/14/16 |
Keywords
- Network effects
- Platform-mediated networks
- Tow-sided markets
- Two-zoned networks
- Zone parallelism
ASJC Scopus subject areas
- Computer Science Applications
- Computer Networks and Communications
- Information Systems