Abstract
This study presents a taxonomy of business‐level strategies in global industries. Empirical data suggest there are four broad strategies: domestic product niche, exporting high quality offerings, international product innovation, and quasi‐global combination. A discussion of the characteristics and performance differentials of each strategy type is provided as well.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 399-417 |
| Number of pages | 19 |
| Journal | Strategic Management Journal |
| Volume | 13 |
| Issue number | 6 |
| DOIs | |
| State | Published - Sep 1992 |
| Externally published | Yes |
Keywords
- Globalization
- business strategy
- international competition
- taxonomy
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management