A sharing-enabled portfolio approach to distribution

Zachary S. Rogers, Sina Golara, Yousef Abdusalam, Dale S. Rogers

Research output: Contribution to journalArticle

Abstract

An important change over the last few years has been that both consumers and businesses have adopted e-commerce as a supplement to brick-and-mortar retail stores. This has led to the rise of complex omni-channel distribution, in which firms endeavor to provide a seamless customer experience across channels. Consumers and business customers still expect to receive their products quickly and affordably, but with the option to use whatever channel they prefer. A difficulty many firms face is that these disparate channels often require a portfolio of different distribution facilities. These different distribution facilities can be expensive, complicated to manage, or both. We propose that firms can more efficiently pursue omni-channel strategies by utilizing the sharing economy to supplement their distribution network with shared warehousing. In this article, we examine recent developments in utilizing shared, on-demand warehousing and how it can impact distribution in the future.

Original languageEnglish (US)
Pages (from-to)99-128
Number of pages30
JournalTransportation Journal
Volume59
Issue number3
DOIs
StatePublished - Mar 1 2020
Externally publishedYes

Keywords

  • Distribution networks
  • E-commerce
  • Omni-channel
  • Portfolio model
  • Sharing economy
  • Warehousing

ASJC Scopus subject areas

  • Transportation

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