A Shameless Pitch for Quantitative Marketing

Research output: Contribution to journalLetterpeer-review

1 Scopus citations


At least half of the food sold in the United States is sold through some form of retail outlet. Understanding retail demand, therefore, is critical to understanding some of the most important issues facing U.S. agribusinesses today. Retail demand models, however, are fundamentally different from the commodity demand models used extensively in the agribusiness literature. In this letter, I outline the features of retailing, and their implications for modeling the retail demand for food.

Original languageEnglish (US)
Pages (from-to)564-567
Number of pages4
Issue number4
StatePublished - Sep 1 2015

ASJC Scopus subject areas

  • Food Science
  • Geography, Planning and Development
  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics


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