A service-dominant logic for management education: It's time

Robert C. Ford, David E. Bowen

    Research output: Contribution to journalArticle

    26 Scopus citations

    Abstract

    Even though services dominate the U.S economy and figure prominently in other developed economies, principles for the effective provision of service experiences receive little attention in conventional management education. We provide an argument for what is termed a service-dominant logic for management education. It is organized into three parts. The first reviews the current status of the management discipline's coverage in our research and teaching of the unique challenges and opportunities in managing services. The second details seven key differences in managing services that are either minimally covered or ignored in traditional management courses. The third offers some suggestions as to how management scholars and educators can add coverage of these unique challenges and opportunities of managing services to our curriculum. We suggest that the time is now for capturing the rapidly expanding knowledge base of services in management texts, teachings, and research. Copyright of the Academy of Management, all rights reserved.

    Original languageEnglish (US)
    Pages (from-to)224-243
    Number of pages20
    JournalAcademy of Management Learning and Education
    Volume7
    Issue number2
    DOIs
    StatePublished - Jun 2008

    ASJC Scopus subject areas

    • Education
    • Organizational Behavior and Human Resource Management

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