It is well known that irrelevant color words affect the time needed to identify the color they are displayed in (the Stroop effect). One major view is that a reverse Stroop effect (RSE)-in which the irrelevant color affects the time needed to identify the word-does not occur unless a translation is needed between domain-specific memory codes. In the present article, we report an experiment in which the reverse Stroop effect was investigated by having subjects identify a colored word at fixation by pointing to a location on the screen containing that word. Although the response was untranslated, an RSE was observed. An account is provided in which the strength of association between a stimulus and a specific response plays a central role.
ASJC Scopus subject areas
- Experimental and Cognitive Psychology
- Developmental and Educational Psychology
- Arts and Humanities (miscellaneous)