A research tool to increase attention to experimental materials: Manipulating presentation format

Elizabeth Dreike Almer, Jill R. Hopper, Steven E. Kaplan

Research output: Contribution to journalArticle

6 Scopus citations

Abstract

Experimental approaches require researchers in a variety of applied business disciplines to design experimental materials. This research is often busy and difficult to secure high-level professionals; thus, researchers must ensure sufficient attention to experimental materials to provide usable data. The current study suggests an experimental design feature to encourage participants to thoroughly process information contained in experimental materials. Based on Reynolds' (1992) selective attention strategy (SAS) model, variations in presentation format were expected to influence the relative salience of information presented. Two aspects of presentation format were manipulated to increase salience: display (paragraph vs. bullet point) and typeface (standard vs. bold underlined). Results indicate display improved ability to retrieve information, but typeface did not. Implications for the design of experimental materials are discussed.

Original languageEnglish (US)
Pages (from-to)405-418
Number of pages14
JournalJournal of Business and Psychology
Volume17
Issue number3
DOIs
StatePublished - Nov 24 2003
Externally publishedYes

Keywords

  • Experimental materials
  • Information format
  • Research design

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Applied Psychology
  • Psychology(all)

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