A radio-based approach to promoting gun safety

Process and outcome evaluation implications and insights

Gary Meyer, Anthony Roberto, Charles K. Atkin

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Three radio public service announcements (PSA) were created to increase knowledge of 10 gun-safety practices in a mid-Michigan county. Concurrently, a direct-mail coupon highlighting the same gun-safety practices was disseminated to over 70,000 households in the same county. Results of a telephone survey indicate that, compared to unexposed individuals, those who were exposed to the PSA were able to name significantly more gun-safety practices. Specifically, significant differences between those exposed to the PSA versus those not exposed were found for 5 gun-safety practices, as well as for a 4-item index measuring gun locking and storage behaviors, and a 9-item index that included all gun-safety practices.

Original languageEnglish (US)
Pages (from-to)299-318
Number of pages20
JournalHealth Communication
Volume15
Issue number3
StatePublished - 2003
Externally publishedYes

Fingerprint

Firearms
Radio
radio
Safety
public service
evaluation
Telephone
Postal Service
telephone
Names
Public Service Announcements

ASJC Scopus subject areas

  • Communication
  • Public Health, Environmental and Occupational Health
  • Health(social science)
  • Health Professions(all)

Cite this

A radio-based approach to promoting gun safety : Process and outcome evaluation implications and insights. / Meyer, Gary; Roberto, Anthony; Atkin, Charles K.

In: Health Communication, Vol. 15, No. 3, 2003, p. 299-318.

Research output: Contribution to journalArticle

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