TY - JOUR
T1 - A radio-based approach to promoting gun safety
T2 - Process and outcome evaluation implications and insights
AU - Meyer, Gary
AU - Roberto, Anthony J.
AU - Atkin, Charles K.
N1 - Funding Information:
Funding for this program was provided by the Michigan Department of Community Health to the Michigan Public Health Institute.
PY - 2003
Y1 - 2003
N2 - Three radio public service announcements (PSA) were created to increase knowledge of 10 gun-safety practices in a mid-Michigan county. Concurrently, a direct-mail coupon highlighting the same gun-safety practices was disseminated to over 70,000 households in the same county. Results of a telephone survey indicate that, compared to unexposed individuals, those who were exposed to the PSA were able to name significantly more gun-safety practices. Specifically, significant differences between those exposed to the PSA versus those not exposed were found for 5 gun-safety practices, as well as for a 4-item index measuring gun locking and storage behaviors, and a 9-item index that included all gun-safety practices.
AB - Three radio public service announcements (PSA) were created to increase knowledge of 10 gun-safety practices in a mid-Michigan county. Concurrently, a direct-mail coupon highlighting the same gun-safety practices was disseminated to over 70,000 households in the same county. Results of a telephone survey indicate that, compared to unexposed individuals, those who were exposed to the PSA were able to name significantly more gun-safety practices. Specifically, significant differences between those exposed to the PSA versus those not exposed were found for 5 gun-safety practices, as well as for a 4-item index measuring gun locking and storage behaviors, and a 9-item index that included all gun-safety practices.
UR - http://www.scopus.com/inward/record.url?scp=0042924173&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0042924173&partnerID=8YFLogxK
U2 - 10.1207/S15327027HC1503_3
DO - 10.1207/S15327027HC1503_3
M3 - Article
C2 - 12788676
AN - SCOPUS:0042924173
SN - 1041-0236
VL - 15
SP - 299
EP - 318
JO - Health Communication
JF - Health Communication
IS - 3
ER -