A radio-based approach to promoting gun safety: Process and outcome evaluation implications and insights

Gary Meyer, Anthony J. Roberto, Charles K. Atkin

Research output: Contribution to journalArticle

11 Scopus citations

Abstract

Three radio public service announcements (PSA) were created to increase knowledge of 10 gun-safety practices in a mid-Michigan county. Concurrently, a direct-mail coupon highlighting the same gun-safety practices was disseminated to over 70,000 households in the same county. Results of a telephone survey indicate that, compared to unexposed individuals, those who were exposed to the PSA were able to name significantly more gun-safety practices. Specifically, significant differences between those exposed to the PSA versus those not exposed were found for 5 gun-safety practices, as well as for a 4-item index measuring gun locking and storage behaviors, and a 9-item index that included all gun-safety practices.

Original languageEnglish (US)
Pages (from-to)299-318
Number of pages20
JournalHealth Communication
Volume15
Issue number3
DOIs
StatePublished - Jan 1 2003
Externally publishedYes

    Fingerprint

ASJC Scopus subject areas

  • Health(social science)
  • Communication

Cite this