A preliminary examination of the "Real Men. Real Depression" campaign

Aaron B. Rochlen; Ryan A. McKelley; Keenan A. Pituch

doi:10.1037/1524-9220.7.1.1

A preliminary examination of the "Real Men. Real Depression" campaign

Aaron B. Rochlen, Ryan A. McKelley, Keenan A. Pituch

Research output: Contribution to journal › Article › peer-review

57 Scopus citations

Abstract

This study reports on a preliminary evaluation of the National Institute of Mental Health (NIMH)-sponsored "Real Men. Real Depression" (RMRD) campaign. Two-hundred-nine men with a range of help-seeking attitudes and gender-role conflict (GRC) reviewed the RMRD brochure, a similar brochure excluding gender references, or a depression brochure currently in distribution at college counseling centers. Results generally suggest similar and favorable evaluations of all 3 materials. However, men with low GRC and negative help-seeking attitudes endorsed more favorable evaluations of the RMRD materials. A qualitative analysis, addressing the most and least helpful components of the brochures, suggested further areas of research and development. The results are discussed in terms of literature addressing marketing mental health to men and barriers to help seeking.

Original language	English (US)
Pages (from-to)	1-13
Number of pages	13
Journal	Psychology of Men and Masculinity
Volume	7
Issue number	1
DOIs	https://doi.org/10.1037/1524-9220.7.1.1
State	Published - Jan 2006
Externally published	Yes

Keywords

Depression
Marketing
Men
NIMH

ASJC Scopus subject areas

Gender Studies
Social Psychology
Applied Psychology
Life-span and Life-course Studies

Access to Document

10.1037/1524-9220.7.1.1

Cite this

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A preliminary examination of the "Real Men. Real Depression" campaign

Abstract

Keywords

ASJC Scopus subject areas

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