A personal reflection on MSU contributions to innovation/new products

Mitzi Montoya

Research output: Contribution to journalArticle

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)15-29
Number of pages15
JournalAdvances in International Marketing
Volume19
DOIs
StatePublished - Dec 1 2009

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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