A personal reflection on msu contributions to innovation/new products

Mitzi Montoya

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvances in International Marketing
Pages15-29
Number of pages15
Volume19
DOIs
StatePublished - 2009
Externally publishedYes

Publication series

NameAdvances in International Marketing
Volume19
ISSN (Print)14747979

Fingerprint

New products
Innovation

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Montoya, M. (2009). A personal reflection on msu contributions to innovation/new products. In Advances in International Marketing (Vol. 19, pp. 15-29). [1812045] (Advances in International Marketing; Vol. 19). https://doi.org/10.1108/S1474-7979(2009)000001900615

A personal reflection on msu contributions to innovation/new products. / Montoya, Mitzi.

Advances in International Marketing. Vol. 19 2009. p. 15-29 1812045 (Advances in International Marketing; Vol. 19).

Research output: Chapter in Book/Report/Conference proceedingChapter

Montoya, M 2009, A personal reflection on msu contributions to innovation/new products. in Advances in International Marketing. vol. 19, 1812045, Advances in International Marketing, vol. 19, pp. 15-29. https://doi.org/10.1108/S1474-7979(2009)000001900615
Montoya M. A personal reflection on msu contributions to innovation/new products. In Advances in International Marketing. Vol. 19. 2009. p. 15-29. 1812045. (Advances in International Marketing). https://doi.org/10.1108/S1474-7979(2009)000001900615
Montoya, Mitzi. / A personal reflection on msu contributions to innovation/new products. Advances in International Marketing. Vol. 19 2009. pp. 15-29 (Advances in International Marketing).
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