A methodology to structure ill-structured processes: Performance centered design

A. Massey, M. Montoya-Weiss, T. O'Driscoll

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The purpose of this paper is to develop and illustrate a performance-centered design (PCD) methodology for finding the underlying structure of ill-defined processes and problems. The context for our theoretical exposition is the fuzzy front-end of new product development (NPD). Within the NPD process, front-end concept definition and selection is central to a firm's innovation capability because it drives the entire NPD process. Yet, despite this fact, these activities are ill-structured and typically the most poorly managed activities in the entire innovation process. We propose that the front-end of NPD can be more effectively enabled through the simultaneous structuring and development of processes and implementation techniques. Through a case study, we illustrate the proposed PCD methodology and illustrate how electronic performance support technology can be utilized to support the fuzzy front-end process.

Original languageEnglish (US)
Title of host publicationProceedings of the Hawaii International Conference on System Sciences
Pages82
Number of pages1
StatePublished - 2001
Externally publishedYes
Event34th Annual Hawaii International Conference on System Sciences - Maui, HI, United States
Duration: Jan 3 2001Jan 6 2001

Other

Other34th Annual Hawaii International Conference on System Sciences
CountryUnited States
CityMaui, HI
Period1/3/011/6/01

Keywords

  • Electronic performance support
  • Fuzzy front-end
  • New product development
  • Performance-centered design
  • Problem structure
  • Problem-solving theory
  • Systems theory

ASJC Scopus subject areas

  • Software
  • Industrial and Manufacturing Engineering

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