A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation

This chapter presents an integrated understanding of various impression formation processes. The chapter introduces a model of impression formation that integrates social cognition research on stereotyping with traditional research on person perception. According to this model, people form impressions of others through a variety of processes that lie on a continuum reflecting the extent to that the perceiver utilizes a target's particular attributes. The continuum implies that the distinctions among these processes are matters of degree, rather than discrete shifts. The chapter examines the evidence for the five main premises of the model, it is helpful to discuss some related models that raise issues for additional consideration. The chapter discusses the research that supports each of the five basic premises, competing models, and hypotheses for further research. The chapter concludes that one of the model's fundamental purposes is to integrate diverse perspectives on impression formation, as indicated by the opening quotation. It is also designed to generate predictions about basic impression formation processes and to help generate interventions that can reduce the impact of stereotypes on impression formation.