Abstract
Our study summarizes the state of knowledge on the topic of multimarket competition. We classify the current research into four broad themes: (1) the antecedents of multimarket contact (MMC), (2) the outcomes of MMC, (3) the contingencies that moderate the mutual forbearance hypothesis, and (4) extensions beyond traditional multimarket competition research. We also highlight several areas and research questions that we believe will be particularly promising for future research.
Original language | English (US) |
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Pages (from-to) | 76-109 |
Number of pages | 34 |
Journal | Journal of Management |
Volume | 39 |
Issue number | 1 |
DOIs | |
State | Published - Jan 2013 |
Keywords
- competitive dynamics
- competitor analysis
- industrial economics
ASJC Scopus subject areas
- Finance
- Strategy and Management