A Comparison of Australian and Canadian Consumer Evaluations of the Products and Countries of Eastern Europe: Leslie Szamosi & Louise Heslop & Nicolas Papadopoulos Carleton University

Gillian Mort, Richard Ettenson

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    This study reports on a comparison of Australian and Canadian consumer evaluations of the products and countries of Eastern Europe. Few studies in the country-of-origin literature have compared emerging nations from the perspective of developed nations. The findings suggest that there are strong differences in how two developed nations perceive emerging countries themselves but not necessarily perceptions of their products.

    Original languageEnglish (US)
    Title of host publicationDevelopments in Marketing Science
    Subtitle of host publicationProceedings of the Academy of Marketing Science
    PublisherSpringer Nature
    Pages459-468
    Number of pages10
    DOIs
    StatePublished - 2015

    Publication series

    NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
    ISSN (Print)2363-6165
    ISSN (Electronic)2363-6173

    Keywords

    • Foreign Direct Investment
    • Halo Effect
    • International Business Study
    • Principal Component Factor Analysis
    • Purchase Intention

    ASJC Scopus subject areas

    • Marketing
    • Strategy and Management

    Fingerprint

    Dive into the research topics of 'A Comparison of Australian and Canadian Consumer Evaluations of the Products and Countries of Eastern Europe: Leslie Szamosi & Louise Heslop & Nicolas Papadopoulos Carleton University'. Together they form a unique fingerprint.

    Cite this