Transforming food marketing education: Modules to integrates social justice and research training across undergraduate curricula

Project: Research project

Project Details


Transforming food marketing education: Modules to integrates social justice and research training across undergraduate curricula Course Module Proposal: Food Deserts Identifying and Overcoming Issues in the Supply Chain Brief problem statement listing what specific issue will be addressed in the course module The problem that will be addressed in the course module will be how to supply food deserts with fresh, affordable produce. Focusing on the supply chain, students will be presented with the possible reasons why food desert neighborhoods exist. Reasons presumed include: high costs to food retailers to build and/or operate stores in these locations (due to higher-priced land or rent); restrictive zoning rules; difficulty for smaller grocery/convenience stores to accommodate equipment or space needed for fresh produce or perishable products; far distance from convenient delivery routes; and, crime or security concerns (USDA 2009). Both primary and secondary research will delve further into this question. Students will be challenged to identify other explanations for the lack of food retailers in food deserts and to derive strategies and supply chains to overcome these barriers. 4. Course Module: Topics to be covered, integration into course, and estimate of class time This course module is designed to take 2 1/2 hours of class time, which is 1 week for many traditional semester-long courses. In introductory Marketing and Agribusiness Marketing courses, this module could be inserted after discussion of the topics of Channels of Distribution and Retailing. In Food Retailing, this module could be inserted towards the end of the semester as an exercise and illustration that incorporates several retailing concepts (e.g., retail planning, merchandise buying and handling, selecting an appropriate market and location, and pricing). In a Marketing Channels course, this module would fit nicely after discussion of Food Retailing& Wholesaling and Partnerships and Alliances in Supermarket Supply Networks. In Food Policy and Food Systems courses, this module would fit seamlessly within discussions of food production and distribution at the local, regional, and national levels, along with the policies that affect those
Effective start/end date7/15/136/30/14


  • US Department of Agriculture (USDA): $12,000.00


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