Measuring Cross-Category Spillover Effects of Private Label Branding in US Supermarket Retailing

Project: Research project

Project Details

Description

Measuring Cross-Category Spillover Effects of Private Label Branding in US Supermarket Retailing Measuring Cross-Category Spillover Effects of Private Label Branding in U.S. Supermarket Retailing
StatusFinished
Effective start/end date2/1/111/31/15

Funding

  • USDA: National Institute of Food and Agriculture (NIFA): $410,575.00

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