Footwear perceptual performance evaluation (case study 4D and STRUNG)

Project: Research project

Project Details


Footwear perceptual performance evaluation (case study 4D and STRUNG) Footwear perceptual performance evaluation (case study 4D and STRUNG) Sports products (footwear in particular) have been and still are relying on a number of time proven mechanical features to increase performance. Each iteration of a given product either adds a new feature or modifies one or a number of existing features in order to impact (mechanically) the energetics, kinematics, and kinetics of human body, thus, achieving a higher movement efficiency and/or improving any of the performance related variables of interest for a given sport. However, in certain situations, a significant mechanical intervention is not possible because: (a) the theoretical and practical limits of a given mechanical feature have been reachers or (b) technological, economic, market preferences or design constraints do not allow for changes that would have a significant, direct, mechanical impact on movement (eg. running). When these limitations are resent, there is still possible to create products that can lead to an increase in performance by means of inducting subtle changes in perception that can alter the overall movement dynamics at the cognitive/emotional level. in these cases, the product acts as a filter or amplifier for various variables related to the perception of: environment, body segment dynamics, resilience, fatigue/readiness, confidence etc. While these perception variables have been at the forefront of (athlete preference driven) product selection for decades - and some of the arguably the main drivers of performance - they have only recently entered the sport science vocabulary. This discrepancy between the realities of the (real world) product preference and the focus of most traditional sport science disciplines is primarily due to the fact that methodological and experiment procedures required to quantify the magnitude and overall impact of these variables do not exist yet. In certain case, subjects, over involuntarily biased and incomplete (questionnaire based) methodologies were used to 'quantify' these variables. This approach led to scattered results and added to the general sense of confusion regarding these variables. Furthermore, it has been proven that not only the physical interaction with perception altering features can lead to performance, but visual elements of a product can induce changes in movement patterns, perception of speed, perception of fatigue and self-confidence. All these variables can and do improve sport performance. In this context, we endeavor to create a number of methodologies and quantification 'tools' that would allow adidas to be the first company to systematically quantify the 'unquantifiable' and measure the impact of novel, perception-oriented features on sport performance.
Effective start/end date9/1/202/15/21


  • INDUSTRY: Domestic Company: $19,924.00


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