Evaluating the Health and Economic Impact of New Jersey Food Access Initiative (NJ Food Access Initiative) Evaluating the Impacts of the New Jersey Food Access Initiative PROJECT: The primary project goal is to assess the health and economic impacts of New Jerseys grant-and-loan program to encourage supermarket and other healthy food retail development in lower-income communities.We propose an evaluation of six stores; however, we will focus largely on the two new construction stores in Newark (expected) and Vineland (a completed store). A diagram of the evaluation is provided below. Five distinct yet complementary data collection approaches will be employed, including: (1) Customer perception and shopping behavior surveys at newly funded stores in Newark and Vineland, (2) Observations of product availability, price and marketing approaches of new and existing stores using the NEMS-S and modified GMEA tools (all six funded stores and up to six comparison stores for the Newark site), (3) Resident telephone survey in Newark at two time points (pre [before store opening] and post) that measures BMI, shopping behavior and dietary intake (n=200), (4) Focus groups with Vineland residents (n=30-40; two focus groups in Newark and two in Vineland) to solicit information about community perceptions of the store and changes in food access, shopping behavior and store marketing practices, and (5) Changes in property values and tax revenue generated for one case study store (Vineland) and estimates of economic impact of the program across all stores using primary and secondary data sources.
|Effective start/end date||1/1/14 → 12/31/15|
- Robert Wood Johnson Foundation: $100,000.00
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