Center for Engagement Science proposals for adidas blockbusters

Project: Research project

Project Details

Description

Center for Engagement Science proposals for adidas blockbusters Center for Engagement Science proposals for adidas blockbusters A number of competing ideas/pieces of content are put forth before any major campaign in order to ensure that a diverse set of ideas have been explored. However, due to the magnitude of these campaigns (cost) and the desire to simplify the communication message, in the end only one piece of content will be presented to the public. Choosing that one piece of content that would lead to the highest potential market impact (engagement) requires intensive pre-launch testing with consumers and countless boardroom meetings to ensure the optimal solution has been chosen. Our unique proposition consists of a testing method that has certain particularities that would make it more resilient to consumer bias and also capable of spotting mental and emotional incongruencies an ad could trigger in the target audience. Furthermore, in addition to quantifying the emotional response to ads we also have the capability to quantify the potential impact of various competing ads on the propensity to purchase a product or a certain category of products.
StatusFinished
Effective start/end date8/29/1911/2/19

Funding

  • INDUSTRY: Domestic Company: $16,371.00

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