Arizona State University affiliation with the Center for Engineering Logistics and Distribution (CELDi)

Project: Research project

Description

A REU supplement to support an undergraduate student is requested. The purpose of the supplement is to give the opportunity to the student to become involved in the research being conducted at CELDi. The student to be funded through the REU supplement will team up with a second student to be funded with the regular membership fees of the companies participating in the activities of the ASU Site of CELDi. One of the students will have an Industrial Engineering background. It is anticipated that the second undergraduate student will have a Business Administration background. We are currently recruiting these two students. Based on our previous experience working with undergraduate students in CELDi activities (we have funded two undergraduate students who have already graduated) we do not anticipate any problems attracting excellent candidates for the positions. The main criteria for selecting the students will be a minimum GPA of 2.9, interest for pursuing advanced degrees and level of interest for participating in applied research activities

Description

In 2006, Arizona State University delivered the final report of the first phase of a series of studies promoted by the states of Arizona and Sonora (in Mexico) about the Port of Guaymas, agreement created with a Memorandum of Understanding signed by both countries in the Arizona-Sonora Commission. This study contained -among others- an estimation of the capacity of the Guaymas-Tucson corridor, and several recommendations, including the statement that the Port of Guaymas was ready to start a container terminal operation similar to other ports in Mexico as Mazatlan; and with minimal investments in equipment. Today, the resources to start Phase 2 of this long term project are being searched. Still, even though the positive results in terms of capacity and potential demand assumptions; it hasn't been possible to detonate the container service. This is mainly because the service providers (e.g. shipping lines, terminal operators, freight forwarders, container yards, etc) are not willing to invest if there's not a secured demand foundation for their services. At the same time, the potential user companies of the Port, can't evaluate the usage of it's service because it doesn't exist. In quest of taking the initiative to detonate the service, the present study is proposed, which has the objective of identifying the competitive advantages of the Port of Guaymas from two different perspectives: from the point of view of the potential users of the container service inside the influence zone of the Port of Guaymas, and from the point of view of the shipping lines. As explained next in this document, the implicit objective of this project is to demonstrate the benefits of activating the container service in the Port of Guaymas, and at the same time generate the necessary synergy among companies, the port authority and the service providers; to promote the necessary investment and overcome the current obstacle in the Port activation. The results of the study will be the foundation to design a strategic plan of containerized cargo for the Port of Guaymas, as well as a tool to sell this service to potential users and providers of logistic services.

Description

In a previous study conducted by a group of researchers from Arizona State University led by the author of this proposal, it was found that the establishment of a logistic platform for the distribution of fresh produce in the United States is attractive from the point of the potential consumption, price differential with respect to Nogales, and represents an opportunity for producers in Sinaloa to take a greater control of their value chain, as a first step to strategically position itself in the area of global agricultural logistics. This study recommended that the first component of the logistics platform was redistribution center, whose general characteristics would be determined as part of the study. The study outlined the genera1 characteristics of the platform, gave an estimated equilibrium point for the operation of the distribution center and proposed that the implementation of the logistic platform to be made in a gradual manner. Finally, the study recommended that before investing in the development of the logistic platform, one needed to consider the specific details of the composition of the market, the physical and organizational infrastructure of the fresh produce industry in the Chicago area in order to design in a convenient form the logistic platform and the strategy the best fits the Chicago market. Some of the details that need to be defined include the identifying the different segments of the market to be captured, the plan to capture these markets, the composition of a basket of goods and services that is attractive to each segment, as well as the strategy to be used at each level of the platform development. The strategies to be developed should consider the redistribution services to third party entities and to have a range of attractive products for potential customer that would even include products not currently produced in Sinaloa. " In this document, we propose a plan to develop a specific plan for developing a specific strategy for the distribution of fresh produce from Sinaloa into the Chicago area. The activities proposed here will be part of the project to be defined as part of a membership of CODESIN (Council for the Development" of Sinaloa) in the Center of Engineering Logistics and Distribution (CELDi) from Arizona State University.
StatusFinished
Effective start/end date9/1/088/31/13

Funding

  • National Science Foundation (NSF): $207,695.00

Fingerprint

Logistics
Students
Containers
Industry
Freight transportation
Industrial engineering
Chemical analysis
Chemical activation