Yili Hong

Assistant Professor

  • 558 Citations
  • 10 h-Index
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Fingerprint Dive into the research topics where Yili Hong is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
labor market Social Sciences
Social Norms Mathematics
Field Experiment Mathematics
social distance Social Sciences
Social Media Mathematics
uncertainty Social Sciences
experiment Social Sciences
service provider Social Sciences

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Research Output 2010 2019

  • 558 Citations
  • 10 h-Index
  • 31 Conference contribution
  • 17 Article
  • 2 Paper
  • 1 Review article

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Hu, Y., Xu, A., Hong, Y., Gal, D., Sinha, V. & Akkiraju, R., Jul 3 2019, In : Journal of Management Information Systems. 36, 3, p. 893-930 38 p.

Research output: Contribution to journalArticle

Competitive intelligence
Bearings (structural)
Information systems
3 Citations (Scopus)

Motivating user-generated content with performance feedback: Evidence from randomized field experiments

Huang, N., Burtch, G., Gu, B., Hong, Y., Liang, C., Wang, K., Fu, D. & Yang, B., Jan 1 2019, In : Management Science. 65, 1, p. 327-345 19 p.

Research output: Contribution to journalArticle

User-generated content
Performance feedback
Field experiment
Social values
Value orientations
Information technology
Spillover effects

Change, we can believe in: Examining spillover effect of content switching on live streaming platform

Zhao, K., Lu, Y., Hu, Y. & Hong, Y., Jan 1 2018, International Conference on Information Systems 2018, ICIS 2018. Association for Information Systems, (International Conference on Information Systems 2018, ICIS 2018).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Embeddedness, prosociality, and social influence: Evidence from online crowdfunding

Hong, Y., Hu, Y. & Burtch, G., Dec 1 2018, In : MIS Quarterly: Management Information Systems. 42, 4, p. 1211-1224 14 p.

Research output: Contribution to journalArticle

Social influence
Social media
Fund raising

Projects 2017 2020