Yili Hong

Assistant Professor

  • 518 Citations
  • 9 h-Index
20102019
If you made any changes in Pure, your changes will be visible here soon.

Fingerprint Dive into the research topics where Yili Hong is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
labor market Social Sciences
Social Norms Mathematics
Field Experiment Mathematics
social distance Social Sciences
Social Media Mathematics
uncertainty Social Sciences
experiment Social Sciences
service provider Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2010 2019

  • 518 Citations
  • 9 h-Index
  • 31 Conference contribution
  • 17 Article
  • 2 Paper
  • 1 Review article

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Hu, Y., Xu, A., Hong, Y., Gal, D., Sinha, V. & Akkiraju, R., Jul 3 2019, In : Journal of Management Information Systems. 36, 3, p. 893-930 38 p.

Research output: Contribution to journalArticle

Competitive intelligence
Personnel
Bearings (structural)
Information systems
Managers
3 Citations (Scopus)

Motivating user-generated content with performance feedback: Evidence from randomized field experiments

Huang, N., Burtch, G., Gu, B., Hong, Y., Liang, C., Wang, K., Fu, D. & Yang, B., Jan 1 2019, In : Management Science. 65, 1, p. 327-345 19 p.

Research output: Contribution to journalArticle

User-generated content
Performance feedback
Field experiment
Social values
Value orientations
Information technology
Seed
Internet
Experiments
Spillover effects

Change, we can believe in: Examining spillover effect of content switching on live streaming platform

Zhao, K., Lu, Y., Hu, Y. & Hong, Y., Jan 1 2018, International Conference on Information Systems 2018, ICIS 2018. Association for Information Systems, (International Conference on Information Systems 2018, ICIS 2018).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Streaming
popularity
Stars
Marketing
Switches
1 Citation (Scopus)

Embeddedness, prosociality, and social influence: Evidence from online crowdfunding

Hong, Y., Hu, Y. & Burtch, G., Dec 1 2018, In : MIS Quarterly: Management Information Systems. 42, 4, p. 1211-1224 14 p.

Research output: Contribution to journalArticle

Transmitters
Embeddedness
Social influence
Social media
Fund raising

Projects 2017 2019