Sunghoon Kim

Asst Professor

  • 21 Citations
  • 3 h-Index
20122018
If you made any changes in Pure, your changes will be visible here soon.

Fingerprint Dive into the research topics where Sunghoon Kim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Probit Model Mathematics
Multinomial Model Mathematics
Probit Mathematics
Bayes Theorem Medicine & Life Sciences
Benchmarking Medicine & Life Sciences
Bayesian Approach Mathematics
Unfolding Mathematics
Attribute Mathematics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2012 2018

  • 21 Citations
  • 3 h-Index
  • 6 Article
  • 1 Chapter
  • 1 Paper
1 Citation (Scopus)

A hierarchical Bayesian approach for examining heterogeneity in choice decisions

Kim, S., DeSarbo, W. S. & Fong, D. K. H., Feb 1 2018, In : Journal of Mathematical Psychology. 82, p. 56-72 17 p.

Research output: Contribution to journalArticle

Bayes Theorem
Bayesian Approach
Attribute
Decision Theory
Benchmarking
Learning algorithms
Learning systems
Marketing
Education
STEM (science, technology, engineering and mathematics)

Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market

Kim, M., Kim, S. & Lee, J., Feb 26 2018, (Accepted/In press) In : Marketing Letters. p. 1-17 17 p.

Research output: Contribution to journalArticle

Spatial heterogeneity
Car
Country of origin effects
Rating
Online reviews
4 Citations (Scopus)

A Bayesian Multinomial Probit MODEL FOR THE ANALYSIS OF PANEL CHOICE DATA

Fong, D. K. H., Kim, S., Chen, Z. & DeSarbo, W. S., Mar 1 2016, In : Psychometrika. 81, 1, p. 161-183 23 p.

Research output: Contribution to journalArticle

Multinomial Model
Probit
Probit Model
Benchmarking
Fractional Factorial Design
1 Citation (Scopus)

Strategies for improving self-control among naïve, sophisticated, and time-consistent consumers

Mandel, N., Scott, M. L., Kim, S. & Sinha, R. K., Aug 30 2016, (Accepted/In press) In : Journal of Economic Psychology.

Research output: Contribution to journalArticle

self-control
Aptitude
Research
Individuality
lack