Sunghoon Kim

Asst Professor

  • 26 Citations
  • 4 h-Index
20122020

Research output per year

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Research Output

  • 26 Citations
  • 4 h-Index
  • 7 Article
  • 1 Chapter
  • 1 Paper

A regularized spatial market segmentation method with Dirichlet process—Gaussian mixture prior

Chang, W., Kim, S. & Chae, H., Mar 2020, In : Spatial Statistics. 35, 100402.

Research output: Contribution to journalArticle

Open Access
  • A hierarchical Bayesian approach for examining heterogeneity in choice decisions

    Kim, S., DeSarbo, W. S. & Fong, D. K. H., Feb 1 2018, In : Journal of Mathematical Psychology. 82, p. 56-72 17 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations
  • Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market

    Kim, M., Kim, S. & Lee, J., Feb 26 2018, (Accepted/In press) In : Marketing Letters. p. 1-17 17 p.

    Research output: Contribution to journalArticle

  • A Bayesian Multinomial Probit MODEL FOR THE ANALYSIS OF PANEL CHOICE DATA

    Fong, D. K. H., Kim, S., Chen, Z. & DeSarbo, W. S., Mar 1 2016, In : Psychometrika. 81, 1, p. 161-183 23 p.

    Research output: Contribution to journalArticle

  • 5 Scopus citations