Sungho Park

Assoc Professor

  • 126 Citations
  • 4 h-Index
20092019
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Personal profile

Education/Academic qualification

PHD, Cornell University

… → 2010

MS, Cornell University

… → 2009

MS, Korea Advanced Institute of Science and Technology

… → 2009

BA, Seoul National University

… → 2001

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Simulated Maximum Likelihood Mathematics
State-space Model Mathematics
Random Coefficient Models Mathematics
Generalized Method of Moments Mathematics
Selection Bias Mathematics
Disaggregation Mathematics
Moment Estimator Mathematics
Logit Model Mathematics

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Research Output 2009 2019

  • 126 Citations
  • 4 h-Index
  • 10 Article
  • 3 Conference contribution

Technical Note: Should an Online Seller Post Inventory Scarcity Messages?

Park, S., Rabinovich, E., Tang, C. S., Yin, R. & Yu, J. J., Jan 1 2019, In : Decision Sciences.

Research output: Contribution to journalArticle

Sales
Profitability
Economics
Costs
Seller
Selection Bias
Healthcare
Health
utilization
trend

Capturing flexible correlations in multiple-discrete choice outcomes using copulas

Kim, C., Jun, D. B. & Park, S., Mar 1 2018, In : International Journal of Research in Marketing. 35, 1, p. 34-59 26 p.

Research output: Contribution to journalArticle

Purchase
Discrete choice
Copula
Concordance
Bundling

Temporal Disaggregation: Methods, Information Loss, and Diagnostics

Jun, D. B., Moon, J. & Park, S., Jan 2 2016, In : Journal of Business and Economic Statistics. 34, 1, p. 53-61 9 p.

Research output: Contribution to journalArticle

Disaggregation
disaggregation
Information Loss
Diagnostics
diagnostic

The adoption and use of mobile application-based reward systems: Implications for offline purchase and mobile commerce

Son, Y., Oh, W., Han, S. & Park, S., 2016, 2016 International Conference on Information Systems, ICIS 2016. Association for Information Systems

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Mobile commerce
Application programs
Beverages
Plastics
Economics