Ruth Bolton

Professor

  • 7664 Citations
  • 30 h-Index
1983 …2020

Research output per year

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Research Output

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Review article
2011

Marketing forum: Idea Exchange

Bolton, R. N., Jun 1 2011, In : Marketing Management. 20, 2, p. 44-47 4 p.

Research output: Contribution to journalReview article

1 Scopus citations

To JM on its 75th anniversary

Bolton, R. N., Jul 1 2011, In : Journal of Marketing. 75, 4, p. 129-131 3 p.

Research output: Contribution to journalReview article

6 Scopus citations
2006

Forward-looking focus: Can firms have adaptive foresight?

Zeithaml, V. A., Bolton, R., Deighton, J., Keiningham, T. L., Lemon, K. N. & Petersen, J. A., Nov 1 2006, In : Journal of Service Research. 9, 2, p. 168-183 16 p.

Research output: Contribution to journalReview article

92 Scopus citations
2004

The theoretical underpinnings of customer asset management: A framework and propositions for future research

Bolton, R. N., Lemon, K. N. & Verhoef, P. C., Jun 1 2004, In : Journal of the Academy of Marketing Science. 32, 3, p. 271-292 22 p.

Research output: Contribution to journalReview article

393 Scopus citations
2003

Marketing challenges of E-services

Bolton, R. N., Jun 1 2003, In : Communications of the ACM. 46, 6, p. 43-44 2 p.

Research output: Contribution to journalReview article

6 Scopus citations