Ruth Bolton

Professor

  • 7664 Citations
  • 30 h-Index
1983 …2020

Research output per year

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Research Output

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Chapter
2015

Risk considerations in the management of customer equity

Bolton, R. & Tarasi, C. O., Jan 30 2015, Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing Ltd., p. 335-362 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
2014

Building long-term relationships between service organizations and customers

Bolton, R. & Christopher, R. M., Feb 28 2014, Handbook of Service Marketing Research. Edward Elgar Publishing Ltd., p. 11-36 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
2010

Pricing: Recent trends and emerging practices in retailer pricing

Bolton, R., Shankar, V. & Montoya, D. Y., Dec 1 2010, Retailing in the 21st Century (Second Edition): Current and Future Trends. Springer Berlin Heidelberg, p. 301-318 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Scopus citations
2006

Recent trends and emerging practices in retailer pricing

Bolton, R., Shankar, V. & Montoya, D. Y., Dec 1 2006, Retailing in the 21st Century: Current and Future Trends. Springer Berlin Heidelberg, p. 255-269 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Scopus citations