Ruth Bolton

Professor

  • 7799 Citations
  • 30 h-Index
1983 …2020

Research output per year

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Research Output

1991

Quantitative analyses of depth interviews

Bolton, R. & Bronkhorst, T. M., 1991, In : Psychology and Marketing. 8, 4, p. 275-297 23 p.

Research output: Contribution to journalArticle

5 Scopus citations
1989

Sales response modeling: Gains in efficiency from system estimation

Bolton, R. N., Mar 1989, In : Journal of Business Research. 18, 2, p. 107-125 19 p.

Research output: Contribution to journalArticle

3 Scopus citations
1983

Modeling the impact of television food advertising on childrens diets

Bolton, R. N., Mar 1983, In : Current Issues and Research in Advertising. 6, 1, p. 173-199 27 p.

Research output: Contribution to journalArticle

45 Scopus citations