Ruth Bolton

Professor

  • 7043 Citations
  • 29 h-Index
1983 …2018
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Fingerprint Dive into the research topics where Ruth Bolton is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
customer Social Sciences
firm Social Sciences
marketing Social Sciences
portfolio management Social Sciences
business relationship Social Sciences
Marketing Business & Economics
loyalty Social Sciences
assets Social Sciences

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Research Output 1983 2018

  • 7043 Citations
  • 29 h-Index
  • 44 Article
  • 4 Chapter
19 Citations (Scopus)

Customer experience challenges: bringing together digital, physical and social realms

Bolton, R., McColl-Kennedy, J. R., Cheung, L., Gallan, A., Orsingher, C., Witell, L. & Zaki, M., Jan 1 2018, (Accepted/In press) In : Journal of Service Management.

Research output: Contribution to journalArticle

conceptual framework
innovation
transparency
market
methodology
1 Citation (Scopus)

Harnessing Digital Disruption With Marketing Simulations

Bolton, R., Chapman, R. G. & Mills, A. J., Jan 1 2018, (Accepted/In press) In : Journal of Marketing Education.

Research output: Contribution to journalArticle

marketing
simulation
experience
student
learning
2 Citations (Scopus)

Ruth N. Bolton: Autobiographical reflections

Bolton, R., 2017, In : Journal of Historical Research in Marketing. 9, 3, p. 244-263 20 p.

Research output: Contribution to journalArticle

Marketing
Industry
Design methodology
Curtain
Globalization
51 Citations (Scopus)

A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors

Benoit, S., Baker, T. L., Bolton, R., Gruber, T. & Kandampully, J., Nov 7 2016, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Resources
Peers
Service provider
Assets
Resources and capabilities
1 Citation (Scopus)

Risk considerations in the management of customer equity

Bolton, R. & Tarasi, C. O., Jan 30 2015, Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing Ltd., p. 335-362 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Customer equity